From values on paper to clear leadership behaviours people could use every day.
Heights was founded in 2020 with a mission to optimise human performance through brain health. The co-founders had previously scaled two startups successfully, but without investing in their own leadership. The result: burnout, low retention, and eventual closure of their second company. With Heights, they wanted to do it differently. They needed to build a truly developmental startup culture from day one, while growing rapidly.
Clarified the founders’ values, leadership patterns and long-term direction.
Translated each company value into clear behaviours that supported or undermined it.
Embedded those behaviours into hiring, onboarding and performance practices.
Defined structured criteria and interview guidance for assessing leadership capability and values alignment.
Assessed senior hires through psychometrics, structured interviews and role-relevant evidence.
Coached the founders through ongoing reflection, behaviour change and leadership consistency.
Team growth in 8 months
NPS score achieved
Founding round closed
Staff retention at 12 months
Founders gained clearer insight into their leadership blind spots and decision patterns.
Observable leadership standards were established across the team.
Hiring, onboarding and performance expectations were aligned around the company's values.