BIOTECH SCALEUP
From values on paper to clear leadership behaviours people could use every day.
01The Challenge
01The Challenge
The company was founded in 2020 to optimise human performance through brain health. Its co-founders had already scaled two startups, but had not invested systematically in their own leadership. In the second company, burnout, low retention and eventual closure made the cost of that gap clear. This time, they wanted to build a developmental culture from day one while scaling quickly.
02Our Approach
02Our Approach
- Worked with the founders to clarify their values, leadership patterns and long-term direction.
- Translated each company value into clear behaviours that supported or undermined it.
- Embedded those behaviours into hiring, onboarding and performance practices.
- Created structured criteria and interview guidance for assessing leadership capability and values alignment.
- Assessed senior hires through psychometrics, structured interviews and role-relevant evidence.
- Provided ongoing coaching to support reflection, behaviour change and leadership consistency.
03The Outcomes
03The Outcomes
2 → 14
Team growth in 8 months
100
NPS score achieved
$2M
Founding round closed
100%
Staff retention at 12 months
- Founders gained clearer insight into their leadership blind spots and decision patterns.
- Observable leadership standards were established across the team.
- Hiring, onboarding and performance expectations were aligned around the company's values.