Legal

    Website Terms of Use

    Last updated: 5 October 2026

    1. About these terms

    These terms govern your use of the website operated by CAIA Limited ("CAIA", "we", "us", "our") and any digital products or assessments purchased directly through it. "You" means the person using the website or making a purchase.

    CAIA Limited is a company registered in England and Wales. Our registered office is 26–28 Great Portland Street, London, W1W 8QT, United Kingdom. Company number: 11618191.

    In these terms, a "consumer" is an individual buying wholly or mainly for purposes outside their trade, business, craft or profession. A "business customer" is anyone buying for business purposes, including founders, investors and organisations. Where parts of these terms apply differently to consumers and business customers, this is stated.

    By using this website, you agree to these terms.

    2. Using this website

    You may use this website for lawful purposes only.

    You must not misuse the website, attempt to gain unauthorised access to it, interfere with its operation, scrape protected content, or access protected areas by automated means.

    3. Information, not advice

    The information on this website is provided for general informational and leadership-development purposes.

    It does not constitute legal, financial, medical, clinical or other professional advice and should not be relied upon as such.

    4. Client engagements

    Leadership consulting, coaching, assessments and other services delivered as part of a client engagement are governed by the relevant proposal, statement of work or agreement between CAIA and the client.

    Where there is any conflict between these website terms and a signed client agreement, the client agreement takes precedence.

    5. Purchases on this website

    You may purchase certain CAIA assessments and digital products directly through this website.

    The product description, price and any specific purchase terms shown before payment form part of your agreement with us.

    Payments are processed securely by Stripe. CAIA does not store your full payment card details.

    Where you purchase the COA Values Assessment, you receive access to complete the assessment and an individual report following completion.

    Any applicable access period and delivery information are shown before purchase.

    Purchases made by organisations as part of a wider client engagement are governed by the relevant proposal or agreement.

    How the contract is made

    You confirm the required details on our website. You are then taken to Stripe's payment page, where you can check your details before paying. The contract is made when your payment is completed, and we confirm it by email. We keep a record of the contract, and your confirmation email includes your order details and these terms. These terms are available in English and German.

    Your right to cancel (consumers only)

    If you are a consumer, you normally have the right to cancel your purchase within 14 days of the day your purchase is confirmed, without giving a reason.

    Our assessments are digital content and access is provided immediately after purchase. Before you can proceed to payment, we will ask you to confirm that you request immediate access and that you understand you will lose your right to cancel once access begins. We will not give you access during the 14-day cancellation period unless you have given this confirmation.

    Once you have given this confirmation and access has been provided, you will no longer be able to cancel. We will confirm your request and acknowledgement in your order confirmation email.

    If you have not yet been given access, you can cancel by telling us clearly within the 14-day period, for example by emailing lara@caiaconsulting.com. You may use the model cancellation form at the end of these terms, but you do not have to. If you cancel, we will refund you in full, using the payment method you used, within 14 days of receiving your cancellation.

    Cancellation does not affect your other legal rights, including your rights if digital content is faulty.

    Business customers do not have a statutory right to cancel.

    6. COA Values Assessment and assessment outputs

    CAIA assessments are designed to support leadership development, reflection and discussion.

    They are not clinical, medical or diagnostic assessments and should not be used as the sole basis for employment, investment or other high-stakes decisions.

    Assessment results should be interpreted alongside wider information, context and professional judgement.

    Buying an assessment for someone else

    If you purchase an assessment for another person, such as an employee, candidate, colleague or co-founder, you confirm that you have told them you are purchasing it and how the results will be used, that they have agreed to take part, and that you will use their results fairly, lawfully and in line with this clause 6.

    The report will be provided to both you, as the purchaser, and the person completing the assessment. Before they start, the person completing the assessment will be told clearly that you will receive their report.

    Their personal information is handled in line with our Privacy Policy.

    7. Intellectual property

    Unless otherwise stated, the content of this website and CAIA's products, assessments and materials are owned by or licensed to CAIA.

    This includes, without limitation, website copy, graphics, assessment questions and items, scoring methods, algorithms, reports, generated outputs, frameworks, methodologies and downloadable resources, including the COA Values Assessment and the C.A.R.E. Framework.

    You may not copy, reproduce, adapt, distribute, publish, scrape, reverse-engineer or use these materials to create or support a competing product or service without CAIA's prior written permission.

    Assessment questions and protected assessment content must not be recorded, reproduced or shared.

    8. Third-party links and services

    This website may contain links to third-party websites or use third-party services.

    CAIA is not responsible for the content, availability or privacy practices of third-party websites or services.

    9. Website availability

    We aim to keep the website and our online services available, but we do not guarantee that they will always be uninterrupted, secure or error-free.

    We may change, suspend or withdraw content or functionality where reasonably necessary.

    10. Liability

    10.1 Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited by law.

    10.2 If you are a consumer: if we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach or our failure to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable. Nothing in these terms affects your statutory rights, including your rights under the Consumer Rights Act 2015 if digital content is faulty.

    10.3 If you are a business customer: we are not liable for any indirect or consequential loss, or for any loss of profit, revenue, business, opportunity or goodwill. Our total liability to you in connection with any purchase is limited to the amount you paid for that product.

    10.4 To the fullest extent permitted by law, we are not responsible for loss arising from your use of, or inability to use, this website or its general informational content.

    11. Privacy

    Our use of personal information is explained in our Privacy Policy.

    We may use assessment data in anonymised or pseudonymised form to maintain and improve our assessments, develop benchmarks and produce research. Published results are always aggregated so that no individual can be identified. More detail is in our Privacy Policy.

    12. Changes to these terms

    We may update these terms from time to time. The "Last updated" date at the top of this page shows when they were most recently changed.

    Purchases already made remain governed by the version of these terms in force at the time of purchase.

    13. Governing law

    These terms are governed by the laws of England and Wales. If you are a consumer, you may also benefit from mandatory protections under the laws of the country where you live.

    14. Contact

    Questions about these terms: lara@caiaconsulting.com

    Model cancellation form

    (Complete and return this form only if you wish to cancel the contract.)

    To: CAIA Limited, 26–28 Great Portland Street, London, W1W 8QT, United Kingdom. Email: lara@caiaconsulting.com

    I/We* hereby give notice that I/We* cancel my/our* contract for the supply of the following digital content:

    Ordered on:

    Name of consumer(s):

    Address of consumer(s):

    Signature of consumer(s) (only if this form is sent on paper):

    Date:

    * Delete as appropriate.